film of the week!
Focusing once more on the subject of well being and avoiding the path to self destruction, ‘Alcohol & Cigarettes’ opens the audience’s eyes to the damaging link between fags, booze and our bodies. Young people who do not know their limits will particularly benefit from this. This video is a lot more focused than the film I've mentioned before(Story of a Heart) concentrating much more on the direct medical consequences of smoking and drinking. It demonstrates these effects through a “dance off” between two very different young characters. The sober character is portrayed as having ten times the street cred compared to his drunken competitor who can hardly stand up. This is to demonstrate to young people that you can fit in and have a good night out without drinking more than you can handle. It also focuses on a particular insecurity many young people have. Namely, feeling like they don’t have the confidence to talk to people, or that they are not good company unless they get drunk. The film aims to prove that you can be just as worthwhile to be around - if not better - without going over the top on the shots and pints. It also touches on the effect cigarettes can have on our hearts, and how quitting smoking is the best thing you can do to look after your body.
The voiceover of the sober man explains the harsh affects of alcohol on his competitor’s heart as he keeps drinking. By the end, the audience will know that in the short term, it leaves you vulnerable and can get you into very embarrassing situations. In the long term, we find out how it can lead to abnormal heart rhythms and high blood pressure, which can lead to a higher risk of heart attacks and strokes. The sober character also informs us that three pints of alcohol is the same as drinking a pint of cream – a fact many people are not aware of! The film finishes with the sober man winning the competition with his unbeatable choreography skills – undoubtedly due to the clear head and perfect coordination you cannot hope to sustain when you’re drunk. If you’re hoping to reach out to those students who are at the vulnerable age of not knowing their drinking limits and what harm it can cause, this is one to watch.